Motorsport and, in particular, rallying is the best test environment in which to prove our technology by benchmarking ourselves against the major manufacturers. Nine out of the ten leading global car manufacturers have previously been, or are still involved in the top level of rallying.
An arduous test of man and machine
In its early years, rallying was an arduous endurance test of crew and machine, many of the now “infamous” events were often run over distances of 1000 miles and could last up to two weeks. In modern times shorter distances, more compact schedules and increased media coverage have led to manufacturers using rallying as one of their arsenal of weapons in raising their brand profile and, ultimately, increasing sales. Rallying has been repeatedly used to test and demonstrate technological advances. One classic example of this being the four wheel drive system used in the Audi Quattro. Turbo charging and run flat tyres are other examples of technological achievements which were initially tested/demonstrated in rallying.
Fun in the pressure cooker
Believe it or not, this highly competitive environment is a great place to be! At the heart of any team is a group of individuals that can rise to any challenge, under circumstances, from changing a gearbox in 15 minutes to lying under the car in the rain at night, always working together to ensure the best possible result. That said, it must be pointed out that rallying is not all rain and hard work - we have our enjoyment too. It’s not just about opening the champagne after a victory, although that is nice. Setting a good stage time, beating a class rival, or making the most of a bad day all contribute to the team spirit and encourage us to strive for ever higher goals.
Media and PR opportunities
Media days and PR opportunities also provide a great opportunity for hosts, sponsors and fans to get close to the team, often spending time in the cars to experience the thrill first hand. Next year’s BRC will be broadcast on Sky Sports, covering all rounds, including class and team features. It will also receive top class media coverage in the press, on the radio and on the internet.
Reducing CO2 emissions
We believe that the quickest, easiest and most cost effective way to reduce CO2
emissions is for a lot of people to make a “small” change. In conjunction with renewable energy, electric motoring can provide that. The majority of consumers would buy an electric vehicle, if they were convinced that it was “equal” in terms of range and performance to their current car. We will prove this via rallying by competing against existing high performance vehicles and then, once proven we will put our knowledge and technology to good use in the everyday road cars we all like to drive.
Definitions for those unfamiliarly with Rallying
is a form of motoring competition that takes place on closed public roads or private (often Forestry Commission or MOD) roads. Competing cars are modified production, or specially built road-legal cars. Rallying is distinguished by running not on a circuit, but instead in a point-to-point format in which drivers and their co-drivers are timed between set control points (special stages). Providing that crew and car have the reliability and endurance to even get to the finish, rallies are won by pure speed within the stages, whist adhering to an overall time schedule.
The World Rally Championship
is a rallying series organised by the FIA, culminating with a champion driver and manufacturer. The driver's world championship and manufacturer's world championship are separate championships, but based on the same points system. The series currently consists of 12 three-day events driven on surfaces ranging from gravel and tarmac to snow and ice.
The MSA British Rally Championship
is a rallying series based in the UK. It consists of six rounds throughout the British Isles. The first championship was run in 1958 and it is licensed by the MSA Previous Champions include Hannu Mikkola, Ari Vatanen, Stig Blomqvist, Colin McRae and Richards Burns.
The Intercontinental Rally Challenge
is a rallying series organised by the FIA, aiming to "give new opportunities to young or amateur rally drivers competing in recognized regional and international rallies, while offering organisers an innovative TV format concept, created by Eurosport. This was started in 2006